Course overview
A logo is only the beginning. In this course you'll learn to research a business, define its personality and translate that into a full identity system that works on signboards, packaging, uniforms, vehicles and screens.
You'll work through a sample brand from discovery to launch and then build your own case study for your portfolio, complete with a brand guidelines document you can show future clients.
What you'll learn
- Running a brand discovery session with a client
- Brand strategy: audience, positioning and personality
- Logo concepts, refinement and construction
- Building colour and typography systems
- Applying the brand to stationery, signage and packaging
- Writing and designing brand guidelines
- Mockups and presenting identities professionally
- Pricing branding projects in the Tanzanian market
Curriculum
- What a brand really is
- Studying strong African and global brands
- Discovery questionnaires
- Positioning and audience
- Naming basics
- Mood boards and concept routes
- Sketch to vector
- Wordmarks, symbols and combination marks
- Testing at small and large sizes
- Colour palettes and type systems
- Patterns, icons and imagery style
- Stationery, signage, uniforms and vehicles
- Packaging and social media kits
- Brand guideline document
- Mockups and case study
- Client presentation
Tools you'll use
Who this course is for
Designers who know the basics and want to deliver complete brand projects, plus entrepreneurs building their own brand.
Class schedules
| Option | Days | Time | Mode |
|---|---|---|---|
| Weekday mornings | Mon – Thu | 9:00 – 12:00 | In-person or live online |
| Weekday evenings | Mon – Thu | 17:30 – 19:30 | In-person or live online |
| Weekend class | Saturdays | 9:00 – 15:00 | In-person or live online |
Choose your preferred schedule when you enroll. In-person classes are held in Dar es Salaam; online classes run live on Zoom or Google Meet.
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Ready to take the next step in your creative journey?
January 2027 intake is open. Reserve your seat in a design or IT class — in Dar es Salaam or online.
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